The Las Vegas Review-Journal has launched a free app for Spanish-speaking readers who prefer to consume the news on their smartphones and tablets.
The RJ Español app – downloadable from the Apple and Google stores – mirrors the RJespanol.com website, which hosts original Spanish content produced by staff as well as translated stories from reviewjournal.com.
The launch of the app is part of a redesign of the newspaper’s Spanish language cover. Earlier this month, the free weekly El Tiempo was renamed Review-Journal en Español, and the news agency launched a Spanish version of the award-winning “[email protected]” video journal.
“The RJ Español app gives our Spanish-speaking readers the convenience that English-language app readers already enjoy: a quick launch, our free “[email protected]” newsletter at the top of the home and the ability to get mobile notifications for the stories that matter most,” said Review-Journal editor Glenn Cook.
Thursday afternoon, stories on the RJ Español app ranged from an outbreak of a drug-resistant ‘superbug’ that had been reported in nursing homes and hospitals across southern Nevada to a community feature on a football tournament.
“The goal for our Spanish-speaking audience is no different than what we want for our English-speaking readers: to make our communities informed and empowered,” Cook said. “Spanish-speaking communities in southern Nevada have never had so much access to information when they want it on their smartphones.”
Last summer, the company set out to study the local Spanish-speaking market to better understand its “news and information needs,” said Belinda Englman, vice president of digital for the Review-Journal. .
The research found there was a need for more in-depth reporting for the valley’s growing Spanish-speaking population, including those who are bilingual but enjoy following the news in both languages, she said.
The social media channels – Facebook, Twitter, Instagram and YouTube – have also been renamed Las Vegas Review-Journal en Español.
“However, anyone who wants to consume their news in Spanish,” Englman said, “we have a platform for them.”
Frank Alejandre, editor of Review-Journal en Español, who has three decades of media experience in southern Nevada, has witnessed the changing news landscape.
The app, which he described as a “gem,” is part of that “revolution,” he said, calling the Review-Journal’s expansion of Spanish-language information assertive.
Already, he said, he’s heard an “overwhelming” amount of positive feedback from community members.
“The news media have modernized,” Alejandre said. “We engage with audiences, with readers, with everyone, on every available platform.”
“Really, who doesn’t have a sea of apps on their cell phone?” said Wanda Blair, Review-Journal’s vice president of marketing. “So why not make the RJ Español app one of the most dominant apps on their homepage, homepage?”