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Luxury Lingerie Can Be Sorted on for Size with RFID

By Claire Swedberg

Etam is delivering services to its customers that include omnichannel sales and its [email protected] app, leveraging an RFID solution from Avery Dennison Smartrac to bring visibility to the supply chain as garments are ordered, shipped or returned.

European lingerie company Etam has had a long-standing goal of providing transparency to every item sold in stores. After several years of rolling out a combination of radio frequency identification and QR code technologies, the company is now providing visibility for every item it sells. This includes internal inventory availability data for omnichannel sales and customer-facing apps, as well as access to content regarding product manufacture and po…

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